post photo shopping: nicole’s thoughts

i recall saying something like how i like to see how a designer uses my work to inspire the “big picture” and how its selfish for a photographer to not let go of controlling the end result. just because they’re the one who composed the shot does not mean that they have any grasp on the true vision the client has of their. the photographer’s job is done when the shoot wraps and if they can’t grasp the concept of letting their work evolve then they have not truly evolved as an artist. submitting images to the client with a gaudy watermark proves that they are still an amateur, especially if those images are also low resolution. it is a waste of the photographer’s time to automate sizing, levels, color, watermarking, etc. because that’s not what the designer needs for the comp/layout. once they are able to let go of their pride and realize that the art department is better [and faster] at the cropping and editing than they are then they won’t be so disappointed when the image they think is best is excluded…along with the diagonal watermark that screams I TOOK THIS PICTURE AND I DESERVE ALL THE CREDIT FOR IT! no one in their right mind would publish a proof if its their “image” they’re trying to sell. if the photographer cannot trust creative to portray the work they produce then they won’t get very far in their career.



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