We are looking at the wrong things in what we wear. Sure, we all love to look good, but what exactly is the difference between fast fashion & good fashion? Let’s take a closer look.
- Quality fabrics: ladies, you should have at least 12 pieces of clothing that are made from silk. 5-6 tops, and 5-6 dresses. They should run about $200-600 each or higher. Know your silks: acetate doesn’t count. Charmeuse is divine, chiffon can’t go wrong. Don’t show up anywhere past 6PM wearing anything denim or jersey. Ever.
- Finishing: There should be a special detail somewhere on your outfit. Ether it’s dyed by hand, or a little bow sewn on by hand, or go crazy with head-to-toe sequins. But anyway hand-finishing is the sign of a beautifully made piece of clothing.
- Avoid things that are priced too low, for what they are. Usually this means that it was copied from a different designer and the designer wasn’t paid for the idea. In addition you may assume any clothes priced too well were made by murderers and thieves. We all know that cheap clothes are a major source of strife in the world, and this should stop with you. It’s not worth it and usually you end up looking like a slob or a dupe anyway.
- We have seen some pretty extreme examples of labor exploitation lately, but there still is no end to it. If you see that certain retailers have accomplished certain items at certain price points by badly abusing their workers, how do you think the rest of them are doing it? Exactly the same way, they just haven’t gotten caught. So as a rule of thumb, you should avoid buying low & middle market fashion goods entirely.
- Ecological impact: I cannot express this enough- the textile industry is among the top three sources of pollution in the world right now. If you are against fracking, if you don’t eat GMO foods, why would you buy clothing that damages the environment? At the very least, avoid petroleum-based stretchy knits and plasticky push-up bras because that can’t be good for the earth. Look for designers who are finding ways to reduce waste & are developing eco-friendly methods.
- Just buy them: don’t wait for someone to launch a kickstarter campaign. We all have goals & need your support to accomplish them. It’s a little ridiculous when a designer has to hawk a particular item as part of larger crowdfunding initiative, when people should have been checking them out & purchasing the items anyway without the gimmick of some future goal that may or may not be attainable. And enough with the sample sales- we can’t continuously provide items every season at below cost. In what market does that make sense? Just buy good quality clothes at regular price.
image: Nude Girl Lounging in a box of rabbit fur, by University of Washington Libraries Digital Collections